Hitomi Saito, the cofounder of Moya Matcha brand, grew up in Kanazawa prefecture in Japan. She decided to follow her heart and enrolled to the cooking school while also undertaking training in the traditional Japanese tea ceremony.
Since 2013 Hitomi Saito has been actively engaged in the promotion of organic matcha in European cuisine and in 2015 she created the Moya Tea brand focused around matcha and other Japanese organic green teas.

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Moya Genmaicha Japanese Loose Green Tea 60g OrganicMoya Genmaicha Japanese Loose Green Tea 60g Organic
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Moya Genmaicha Japanese Loose Green Tea 60g OrganicMoya Genmaicha Japanese Loose Green Tea 60g Organic
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€7.74€9.10Regular price-15% offPrice
Iconic green tea blend, combining organic sencha with roasted rice grains. Known for its beneficial impact on the digestive system, it’s traditionally enjoyed with meals.
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Moya Genmaicha Japanese Loose Green Tea 60g OrganicMoya Genmaicha Japanese Loose Green Tea 60g Organic
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Iconic green tea blend, combining organic sencha with roasted rice grains. Known for its beneficial impact on the digestive system, it’s traditionally enjoyed with meals.
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€7.74€9.10Regular price-15% offPrice
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    €29.00
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    Moya Matcha Traditional and chasen setMoya Matcha Traditional and chasen set
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      Moya Matcha Traditional and chasen setMoya Matcha Traditional and chasen set
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        Matcha and chasen set is great for those who are just starting their matcha journey. Basic set for matcha preparation includes: Moya Matcha Traditional 30g Chasen – bamboo whisk
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        Moya Matcha Traditional and chasen setMoya Matcha Traditional and chasen set
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          Matcha and chasen set is great for those who are just starting their matcha journey. Basic set for matcha preparation includes: Moya Matcha Traditional 30g Chasen – bamboo whisk
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            €64.00
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            Moya Matcha Ceremonial set Traditional JoseiMoya Matcha Ceremonial set Traditional Josei
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              €64.00Price
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              Moya Matcha Ceremonial set Traditional JoseiMoya Matcha Ceremonial set Traditional Josei
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                €64.00Price
                Moya Matcha Ceremonial Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. The Moya Matcha Ceremonial Set includes: Moya Matcha Traditional 30g Josei Matchawan – ceramic matcha...
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                Moya Matcha Ceremonial set Traditional JoseiMoya Matcha Ceremonial set Traditional Josei
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                  Moya Matcha Ceremonial Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. The Moya Matcha Ceremonial Set includes: Moya Matcha Traditional 30g Josei Matchawan – ceramic matcha...
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                  €11.04€12.99
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                  Moya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bagMoya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bag
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                  Moya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bagMoya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bag
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                  €11.04€12.99Regular price-15% offPrice
                  100% organic Japanese green tea hojicha COUNTRY OF ORIGIN: Japan FLAVOUR: unique woody aroma flavour COLOUR: crimson brown
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                  Moya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bagMoya Hojicha Japanese Loose Roasted Green Tea 100g ziplock bag
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                  100% organic Japanese green tea hojicha COUNTRY OF ORIGIN: Japan FLAVOUR: unique woody aroma flavour COLOUR: crimson brown
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                  €11.04€12.99Regular price-15% offPrice
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                  €22.50€25.00
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                  Moya Matcha Daily 100g Japan OrganicMoya Matcha Daily 100g Japan Organic
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                  Moya Matcha Daily 100g Japan OrganicMoya Matcha Daily 100g Japan Organic
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                  €22.50€25.00Regular price-10% offPrice
                  Characterized by an intense green color and robust tea aroma with a hint of bitterness. Made from second and third-harvest leaves. Great for preparing beverages and pastries or desserts.
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                  Moya Matcha Daily 100g Japan OrganicMoya Matcha Daily 100g Japan Organic
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                  Characterized by an intense green color and robust tea aroma with a hint of bitterness. Made from second and third-harvest leaves. Great for preparing beverages and pastries or desserts.
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                  €22.50€25.00Regular price-10% offPrice
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                  Moya Matcha Culinary 100g Japan OrganicMoya Matcha Culinary 100g Japan Organic
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                  Moya Matcha Culinary 100g Japan OrganicMoya Matcha Culinary 100g Japan Organic
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                  €10.76€11.95Regular price-10% offPrice
                  Highly valued by pastry chefs and cooks worldwide for its flavor. Made from the third, final leaf harvest. It is characterized by a distinct taste with bitterness. Ideal for baking, desserts, and confectionery creations.
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                  Moya Matcha Culinary 100g Japan OrganicMoya Matcha Culinary 100g Japan Organic
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                  Highly valued by pastry chefs and cooks worldwide for its flavor. Made from the third, final leaf harvest. It is characterized by a distinct taste with bitterness. Ideal for baking, desserts, and confectionery creations.
                  Hurry Up Only 1 Items left items
                  €10.76€11.95Regular price-10% offPrice
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                  €8.42€9.90
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                  Moya Yuzu Japanese Loose Green Tea 60g OrganicMoya Yuzu Japanese Loose Green Tea 60g Organic
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                  Moya Yuzu Japanese Loose Green Tea 60g OrganicMoya Yuzu Japanese Loose Green Tea 60g Organic
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                  €8.42€9.90Regular price-15% offPrice
                  A refreshing choice for fans of fruit teas. A combination of classic sencha and aromatic yuzu fruit peel with a perfectly balanced taste and slightly sour notes. Perfect for all-day enjoyment.
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                  Moya Yuzu Japanese Loose Green Tea 60g OrganicMoya Yuzu Japanese Loose Green Tea 60g Organic
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                  A refreshing choice for fans of fruit teas. A combination of classic sencha and aromatic yuzu fruit peel with a perfectly balanced taste and slightly sour notes. Perfect for all-day enjoyment.
                  Hurry Up Only 7 Items left items
                  €8.42€9.90Regular price-15% offPrice
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                    Organic honey with Matcha 200g MoyaOrganic honey with Matcha 200g Moya
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                      €8.99Price
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                      Organic honey with Matcha 200g MoyaOrganic honey with Matcha 200g Moya
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                        €8.99Price
                        An unconventional combination of natural, multi-floral honey and Daily Matcha. Perfectly sweet, balanced by a light, pleasant bitterness. It’s a great addition to desserts, sandwiches, and toasts, as well as teas and infusions, and of course, enjoyed straight from the jar with a spoon.
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                        Organic honey with Matcha 200g MoyaOrganic honey with Matcha 200g Moya
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                          An unconventional combination of natural, multi-floral honey and Daily Matcha. Perfectly sweet, balanced by a light, pleasant bitterness. It’s a great addition to desserts, sandwiches, and toasts, as well as teas and infusions, and of course, enjoyed straight from the jar with a spoon.
                          Hurry Up Only 1 Items left items
                          €8.99Price
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                          Moya Yuzu Japanese Loose Green Tea 100g OrganicMoya Yuzu Japanese Loose Green Tea 100g Organic
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                          €10.16€11.95Regular price-15% offPrice
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                          Moya Yuzu Japanese Loose Green Tea 100g OrganicMoya Yuzu Japanese Loose Green Tea 100g Organic
                          • New
                          • -15%
                          €10.16€11.95Regular price-15% offPrice
                          A refreshing choice for fans of fruit teas. A combination of classic sencha and aromatic yuzu fruit peel with a perfectly balanced taste and slightly sour notes. Perfect for all-day enjoyment.
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                          Hurry Up Only 5 Items left items
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                          Moya Yuzu Japanese Loose Green Tea 100g OrganicMoya Yuzu Japanese Loose Green Tea 100g Organic
                          • New
                          • -15%
                          A refreshing choice for fans of fruit teas. A combination of classic sencha and aromatic yuzu fruit peel with a perfectly balanced taste and slightly sour notes. Perfect for all-day enjoyment.
                          Hurry Up Only 5 Items left items
                          €10.16€11.95Regular price-15% offPrice
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                            €64.00
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                            Moya Matcha Ceremonial set Traditional HARUMoya Matcha Ceremonial set Traditional HARU
                            • New
                              €64.00Price
                              (0)
                              Moya Matcha Ceremonial set Traditional HARUMoya Matcha Ceremonial set Traditional HARU
                              • New
                                €64.00Price
                                Moya Matcha Ceremonial Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. The Moya Matcha Ceremonial Set includes: Moya Matcha Traditional 30g HARU Matchawan – ceramic matcha...
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                                Hurry Up Only 1 Items left items
                                Moya Matcha Ceremonial set Traditional HARUMoya Matcha Ceremonial set Traditional HARU
                                • New
                                  Moya Matcha Ceremonial Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. The Moya Matcha Ceremonial Set includes: Moya Matcha Traditional 30g HARU Matchawan – ceramic matcha...
                                  Hurry Up Only 1 Items left items
                                  €64.00Price
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                                    €51.90
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                                    Moya Matcha Starter set Traditional BotanMoya Matcha Starter set Traditional Botan
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                                      €51.90Price
                                      (0)
                                      Moya Matcha Starter set Traditional BotanMoya Matcha Starter set Traditional Botan
                                      • New
                                        €51.90Price
                                        Matcha Traditional Starter Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. Moya Matcha Traditional 30g Botan ceramic matcha bowl Chasen – bamboo whisk
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                                        Hurry Up Only 2 Items left items
                                        Moya Matcha Starter set Traditional BotanMoya Matcha Starter set Traditional Botan
                                        • New
                                          Matcha Traditional Starter Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. Moya Matcha Traditional 30g Botan ceramic matcha bowl Chasen – bamboo whisk
                                          Hurry Up Only 2 Items left items
                                          €51.90Price
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                                          • New
                                            €51.90
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                                            Moya Matcha Starter set Traditional YugenMoya Matcha Starter set Traditional Yugen
                                            • New
                                              €51.90Price
                                              (0)
                                              Moya Matcha Starter set Traditional YugenMoya Matcha Starter set Traditional Yugen
                                              • New
                                                €51.90Price
                                                Matcha Traditional Starter Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. Moya Matcha Traditional 30g Yugen ceramic matcha bowl Chasen – bamboo whisk
                                                (0)
                                                Hurry Up Only 1 Items left items
                                                Moya Matcha Starter set Traditional YugenMoya Matcha Starter set Traditional Yugen
                                                • New
                                                  Matcha Traditional Starter Set is a perfect set for all adepts of tea and the traditional Japanese matcha tea ceremony also called “The Way of Tea”. It’s also a great gift for those who are just starting their matcha journey. Moya Matcha Traditional 30g Yugen ceramic matcha bowl Chasen – bamboo whisk
                                                  Hurry Up Only 1 Items left items
                                                  €51.90Price
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